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Apple’s Lack of Involvement in The Foldable Smartphone

Apple’s Lack of Involvement in The Foldable Smartphone

So Apple’s next big event is expected to take place in October where they will launch the new iPhones, the iPhone 12 lineup. And judging by the information we have about the handset, it’s going to be a very iterative upgrade. Apple is nowhere near its competition in2020 as far as offering the latest features are concerned.

But this video isn’t about the iPhone 12 but apple’s lack of involvement in the foldable smartphone segment. And this is bad not just for the foldable technology but for us the consumers as well. As you know Samsung is already in the third-generation of foldable smartphones, the Galaxy Z Fold 2 is undoubtedly the best implementation of this technology so far and it’s nearly as good as the regular rigid smartphone we have. It may not be there just yet but will be there soon enough.

Apple's Lack of Involvement in The Foldable Smartphone

I mean just look at the first-gen Fold and second-gen Fold. The technology has improved so much in just a year that it doesn’t feel like they are a year apart, but 3 or 4 generations apart. Right now, no other company is seriously investing in this technology as much as Samsung and it’s understandable in a way. The tech is relatively new, risky, and costly, and isn’t viable for a small company to invest in this technology and risk their future. But Apple is no small company.

The last time we saw they reached a 2 trillion dollar valuation, becoming the first tech company and the second overall to do so. So Apple has no excuse to not invest in this technology. If you remember, Steve Jobs himself predicted early in his career, when he foresaw Apple would likely follow in the footsteps of Xerox and IBM if the company “got away from the innovation that made them so successful in the first place.”

Apple should start really investing in the foldable smartphone technology

Now I don’t think for the slightest that Apple would end up like Xerox or IBM anytime soon even if they keep being lazy because for the simple fact that Tim Cook is a great businessman, he knows how to make money. He may not be innovative like Steve Jobs but the guy knows how to make money and a lot of it.

He created a walled garden of the Apple ecosystem that people can’t switch to Android even if they wanted to because as I’ve said they’relocked into the ecosystem and that’s a brilliant move and gives Apple the freedom to be lazy. But at the same time, it’s not good for Apple users and for Android users as well. You see competition is really important.

Samsung has been at the forefront of the innovation for the last decade or so, Huawei was also doing good for the past couple of years but now they are about to exit the smartphone market so let’s keep them aside for a moment. That leaves Apple as the biggest competitor to Samsung.

Related: iPhone 12 – SERIOUSLY!?

Apple has all the necessary resources available to compete with Samsung in the foldable smartphone segment and heck can even surpass them. But they are choosing to sit on their @$# and watch Samsung do the real groundwork because they are too lazy and afraid to do it themselves. And when the technology is fully matured and there’s no risk factor involved, they will come out and say how they revolutionized the foldable smartphone segment.

I just hope Samsung doesn’t stop innovating in the foldable market because they have no real competitor in this segment. And for this reason alone I think it’s timetable should start investing in foldable technology. Let me know what do you think about this down in the comments and as always I’ll see you tomorrow…Peace out!

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